← All thesesGDDYAttractiveMedium convictionSunday 11 October 2026עברית

GoDaddy

The best-known place to buy a website address: GoDaddy manages a fifth of the world's domain names and sells small businesses the website, email and payments to go with them.

Our viewAttractive Medium conviction
The scores
The profile · 1-4
Growth3/4 ↓

Revenue grew 8.3% in 2025 and 6.6% in Q2 2026 on higher revenue per customer, while customers fell from 21.0M to 20.4M.

Business quality3/4 ↓

Retention near 85% and few names moved to rivals, but its .com share is slipping to cheaper registrars and AI builders attack the website half.

Financial position3/4 →

About $2.7B of net debt, 1.4 times adjusted profit, with maturities spread from 2027 to 2031 and $1.7B of yearly cash to cover it.

Execution record3/4 →

Operating margin rose from 12.9% to 22.8% in two years and cash targets were met, but the late-2025 promotion missed plan and drew a lawsuit.

Per share capture4/4 →

Buybacks cut diluted shares 7.4% in a year, far more than stock pay of about 6% of revenue adds; no shares are issued for deals.

Potential2/4 →

About a fifth of a roughly $11B domain market already, so upside rests on Airo and pricing, neither yet shown in revenue.

Risk profile3/4 →

No customer above 10% and two-thirds of revenue from the US, but a 20-year FTC order, a class action and dependence on registry prices.

Valuation4/4 ↑

About 8 times owner cash, a price assuming that cash shrinks, against a guide that has it growing; on full taxes it assumes flat cash.

Evidence quality3/4 →

Filed figures and ICANN's counts carry the case, but Airo's revenue and AI's effect on new customers are unreported.

The bet · 2-3 years
Safe, little upside1.0×

If it works 1.0× · if it fails you keep about 95%.

The Verdict

We rate GoDaddy attractive. The business is solid: it manages about a fifth of the world's domain names, keeps about 85% of its customers each year, and grows revenue about 6%. The price is cheap. At about 8 times the cash the business produces, buyers are paying as if that cash will shrink every year, while the company is still growing it and buying back about 7% of its shares a year. As a bet it is defensive: Airo, its AI site builder, would add little if it works, and little is lost if it fails.

The long caseAs more one-person firms start up and build with AI, GoDaddy can sell them Airo at the moment they buy their name.

The evidence under this - 7 claims
C03facthigh confidence
GoDaddy had about 81M domains under management at the end of 2025, about 21% of the 387M names registered worldwide by Verisign's count, and about 94% of its customers had bought a domain from it; domains under management were 83.6M in 2023 and 81.0M in 2024.
current state · 2025-12-31written 2026-10-10
C04facthigh confidence
GoDaddy's customer retention rate was about 85% in each of the five years to 2025, 84% in 2024 after it closed some brands, and about 90% for customers with it over three years.
against this
  • Retention is the company's own measure and is not audited.
  • At 85% roughly 3M customers leave each year, and new customers have not replaced them since 2023 (C02).
current state · 2025-12-31written 2026-10-10
C05facthigh confidence
Revenue rose from $3,815.7M in 2021 to $4,254.1M in 2023, $4,573.2M in 2024 and $4,951.1M in 2025, up 8.3%; Q2 2026 revenue was $1,298.0M, up 6.6%, and the four quarters to June 2026 totalled $5,104.1M.
historical · FY2021 to TTM 2026-06-30written 2026-10-10
C26estimatemedium confidence
At $104.35 GoDaddy's 126,647,704 shares are worth about $13.22B, 7.8 times owner cash of $1,702.9M and 9.4 times after stock pay; at a 9% yearly return that price is paid back by owner cash after stock pay falling about 1.5% a year forever.
against this
  • With tax paid in full, about $230M a year more (C10), the same price assumes owner cash roughly flat rather than falling.
  • Net debt of about $2.7B (C13) adds risk that a yield on the shares alone does not show.
current state · 2026-10-09written 2026-10-10
C27facthigh confidence
GoDaddy spent $1.6B buying back 10.2M shares in 2025 and $851.8M for 9.8M shares in 2026 to 29 July; diluted shares were 131.0M in Q2 2026 and fell 7.4% in a year, and buybacks took stockholders' equity from $215.1M at the end of 2025 to $6.7M at 30 June 2026.
current state · 2026-07-29written 2026-10-10
C15management claimmedium confidence
Management says Airo's yearly bookings run rate rose from $10M to $50M in Q2 2026, and that the shrinking older website builders cost about a point of total bookings growth that quarter.
against this
  • $50M is under 1% of $5.4B of yearly bookings, and no Airo revenue is reported.
  • Management has not shown whether Airo's gain exceeds the older products' loss.
current state · 2026-06-30written 2026-10-10
C48facthigh confidence
GoDaddy reports no Airo revenue: management says Airo sits within Applications and Commerce, and neither the Q2 2026 10-Q nor the release gives a figure, customer count or price for it.
current state · 2026-06-30written 2026-10-11
01

The company

A new business needs a name on the internet, like joesbakery.com. GoDaddy is where most people go to buy one: it manages about 81 million names, and 94% of its customers first came for a name.

Around that name it sells hosting, a website builder, email, security and card payments, and now Airo, an AI assistant that builds a site and logo from a few prompts. Without it, an owner would hire a developer or stitch several cheaper services together.

The evidence under this - 4 claims
C01facthigh confidence
GoDaddy sells domain names and their renewals, a marketplace for reselling names, hosting, security, email, website builders, Airo AI tools, and payments to small businesses, individuals and domain investors. It reports two segments: Applications and Commerce, and Core Platform.
current state · 2025-12-31written 2026-10-10
C03facthigh confidence
GoDaddy had about 81M domains under management at the end of 2025, about 21% of the 387M names registered worldwide by Verisign's count, and about 94% of its customers had bought a domain from it; domains under management were 83.6M in 2023 and 81.0M in 2024.
current state · 2025-12-31written 2026-10-10
C15management claimmedium confidence
Management says Airo's yearly bookings run rate rose from $10M to $50M in Q2 2026, and that the shrinking older website builders cost about a point of total bookings growth that quarter.
against this
  • $50M is under 1% of $5.4B of yearly bookings, and no Airo revenue is reported.
  • Management has not shown whether Airo's gain exceeds the older products' loss.
current state · 2026-06-30written 2026-10-10
C16management claimmedium confidence
The chief executive says AI and chat assistants are changing the domain business, and GoDaddy launched domain tools that AI agents can call directly and is giving its Agent Name Service to the Linux Foundation.
against this
  • No figure is given for traffic or sales through the agent tools, so the response cannot yet be measured.
  • An AI assistant can send a buyer to a cheaper registrar as easily as to GoDaddy.
current state · 2026-07-30written 2026-10-10

How it makes money

Most money arrives as yearly renewals paid in advance. Domain names brought in $2.31B in 2025, nearly half of revenue, and grew 7.3%. Website tools, email and payments brought in $1.89B and grew 14.3%, sold to customers who first came for a name. Hosting is the shrinking part. Each customer now pays about $250 a year, up about 9%, which is where the growth comes from.

The evidence under this - 4 claims
C06facthigh confidence
In 2025 Applications and Commerce revenue was $1,889.0M, up 14.3%, Core domains $2,310.5M, up 7.3%, and Core other $751.6M, down 2.1%; in 2023 the three were $1,430.4M, $2,018.5M and $805.2M.
historical · FY2023 to FY2025written 2026-10-10
C05facthigh confidence
Revenue rose from $3,815.7M in 2021 to $4,254.1M in 2023, $4,573.2M in 2024 and $4,951.1M in 2025, up 8.3%; Q2 2026 revenue was $1,298.0M, up 6.6%, and the four quarters to June 2026 totalled $5,104.1M.
historical · FY2021 to TTM 2026-06-30written 2026-10-10
C04facthigh confidence
GoDaddy's customer retention rate was about 85% in each of the five years to 2025, 84% in 2024 after it closed some brands, and about 90% for customers with it over three years.
against this
  • Retention is the company's own measure and is not audited.
  • At 85% roughly 3M customers leave each year, and new customers have not replaced them since 2023 (C02).
current state · 2025-12-31written 2026-10-10
C07facthigh confidence
In Q2 2026 Applications and Commerce revenue was $514.8M, up 11.0%, and Core Platform $783.2M, up 3.9%, of which domains rose from $566.2M to $599.3M and other fell from $187.5M to $183.9M; bookings were $1,422.1M and recurring revenue $4,421.4M, each up 5.7%, and revenue per customer $250, up 8.7%.
current state · 2026-06-30written 2026-10-10
Where the money comes from, stream by stream
StreamShare of sales (FY2025)How it earns it
Core Platform: domains46.7%Registrations and renewals, the domain resale marketplace and GoDaddy Registry, mostly paid a year or more ahead.
Applications and Commerce38.2%Website builders, Airo, email and Microsoft 365, marketing tools and payments, sold by subscription to the same customers.
Core Platform: other15.2%Hosting, security certificates and website security, shrinking slowly as older products are retired.

Who runs it

Aman Bhutani has run GoDaddy since 2019 and raised its operating margin from 12.9% in 2023 to 22.8% in 2025, with Mark McCaffrey as finance chief since 2021. Insiders own under 1% of the shares; the largest holders are index funds. The yearly bonus pays mostly on sales signed in the year and an adjusted profit figure, and half of long-term pay depends on the share price against other internet companies. Insiders bought no shares over the year and sold mostly as shares vested.

The evidence under this - 4 claims
C35facthigh confidence
Aman Bhutani has been chief executive since September 2019, Mark McCaffrey finance chief since June 2021 and Roger Chen operations chief since January 2022; directors and officers own 1,238,337 shares, under 1%, while Vanguard holds 14.3% and BlackRock 10.7%.
current state · 2026-04-24written 2026-10-10
C36facthigh confidence
The yearly bonus pays 80% on bookings and an adjusted profit measure in equal parts and 20% on personal goals; long-term pay is half restricted shares and half performance shares that vest on three-year shareholder return against the Nasdaq Internet Index.
current state · 2026-04-24written 2026-10-10
C38facthigh confidence
Insiders made no open-market purchases in the year to October 2026 and 46 sales of 142,278 shares; 19 were under 10b5-1 plans, 24% of the shares, and the 27 others cluster on vesting dates.
current state · 2026-10-05written 2026-10-10
C11facthigh confidence
The operating margin rose from 12.9% in 2023 to 22.8% in 2025 and 26.4% in Q2 2026: revenue grew $697.0M from 2023 to 2025 while technology, marketing, customer care and administration costs together grew $23.6M.
historical · FY2023 to Q2 2026written 2026-10-10
02

Why it wins, and who could beat it

Why customers come back

Leaving is a nuisance. A small business's address, website, email and payments all sit on one GoDaddy account, so moving means rebuilding them and risking a day offline. About 85% of customers stay each year.

The outside records agree. In June 2026 only about 0.13% of GoDaddy's .com names moved to another seller, and slightly more moved in. The weak spot is new names: its share of all .com names slipped from 31.1% to 28.9% in eighteen months.

The evidence under this - 4 claims
C19facthigh confidence
In June 2026 GoDaddy.com LLC lost 62,494 .com names to other registrars by transfer and gained 73,426, about 0.13% of its 49.15M names in each direction, while 622,236 of its names were deleted.
against this

Deletions run about ten times transfers out, so names more often lapse than move; a lapsed name is still a lost sale.

current state · 2026-06-30written 2026-10-10
C04facthigh confidence
GoDaddy's customer retention rate was about 85% in each of the five years to 2025, 84% in 2024 after it closed some brands, and about 90% for customers with it over three years.
against this
  • Retention is the company's own measure and is not audited.
  • At 85% roughly 3M customers leave each year, and new customers have not replaced them since 2023 (C02).
current state · 2025-12-31written 2026-10-10
C02facthigh confidence
GoDaddy had 21.0M customers at the end of 2023, 20.5M at the end of 2024, 20.4M at the end of 2025 and about 20.5M at 30 June 2026; no customer was more than 10% of revenue in any year shown.
against this

The 2024 count fell partly because GoDaddy sold or closed brands outside its main platform, so not all of the drop is customers choosing to leave.

current state · 2026-06-30written 2026-10-10
C17facthigh confidence
ICANN's .com reports show GoDaddy.com LLC holding 49.77M .com names in December 2024, 48.86M in December 2025 and 49.15M in June 2026, while all .com names rose from 159.9M to 164.6M and 170.3M, so its share fell from 31.1% to 28.9%.
against this
  • The count covers one GoDaddy accreditation and .com only; GoDaddy's other accreditations add about 3M names.
  • Many .com names belong to domain investors, so the count is not the same as small-business customers.
current state · 2026-06-30written 2026-10-10

The threat

Cheaper sellers are winning the new names. Cloudflare more than doubled its .com names in eighteen months and Hostinger doubled, while Namecheap kept growing. Wix, a rival website builder, now names AI tools such as Lovable, Bolt.new and Google AI Studio as competitors: they build a working site from a written request, without any website builder at all.

The evidence under this - 3 claims
C18facthigh confidence
Over the same eighteen months Cloudflare's .com names rose from 1.52M to 3.53M, Hostinger's from 2.01M to 4.09M and Namecheap's from 10.09M to 11.87M.
current state · 2026-06-30written 2026-10-10
C32facthigh confidence
Wix's annual report names GoDaddy as a rival that lets owners build websites, and names AI app builders Lovable, Google AI Studio, Bolt.new and V0 and coding tools Claude Code, Cursor and Replit as competitors.
current state · 2025-12-31written 2026-10-10
C33facthigh confidence
Cloudflare's annual report lists Cloudflare Registrar, which registers and manages domain names, among its products.
current state · 2025-12-31written 2026-10-10

The rivals: WIX, WIX, NET, GOOGL, TCX, SHOP, XYZ, and 3 more that are private, in-house or listed abroad.

Who else does this, rival by rival
TickerRivalWhere it competesHow far alongPriced against it
WIXWixPriced against it: YesApplications and CommerceOn saleYes
Wix, with its AI builders and Base44Airo, the AI website and business builderOn sale
NETCloudflare RegistrarPriced against it: One segment onlyCore PlatformOn saleOne segment only
PrivateNamecheap and HostingerPriced against it: PrivateCore PlatformOn salePrivate
PrivateLovable, Bolt.new and V0Priced against it: PrivateApplications and CommerceOn salePrivate
GOOGLGoogle AI StudioPriced against it: Different productApplications and CommerceOn saleDifferent product
PrivateLovable, Bolt.new and V0Priced against it: PrivateAiro, the AI website and business builderOn salePrivate
TCXTucowsPriced against it: Yes-On saleYes
SHOPShopifyPriced against it: One segment only-On saleOne segment only
XYZBlockPriced against it: One segment only-On saleOne segment only
03

How big it could get

How big this could get

About 387 million domain names are registered worldwide. GoDaddy earns about $28.6 a year per name it manages, against the $10.26 the .com registry charges it, so if every name earned that, the market would be about $11.1B a year.

GoDaddy already holds about 21% of it. The number of .com and .net names barely grew from 2023 to 2025, so this is a large market growing slowly, not a new one.

The evidence under this - 5 claims
C03facthigh confidence
GoDaddy had about 81M domains under management at the end of 2025, about 21% of the 387M names registered worldwide by Verisign's count, and about 94% of its customers had bought a domain from it; domains under management were 83.6M in 2023 and 81.0M in 2024.
current state · 2025-12-31written 2026-10-10
C20facthigh confidence
Verisign's .com and .net base was 172.7M names at the end of 2023, 169.0M at the end of 2024 and 173.5M at the end of 2025, and its wholesale fee for a .com name has been $10.26 a year since September 2024.
historical · FY2023 to FY2025written 2026-10-10
C22estimatemedium confidence
GoDaddy earned about $28.6 of domain revenue per name it managed in 2025, almost three times Verisign's $10.26 wholesale price for a .com name.
against this

Domain revenue includes resale commissions, premium names and GoDaddy's registry business, so a plain registration earns less.

historical · FY2025written 2026-10-10
C24estimatemedium confidence
GoDaddy holds about 21% of names worldwide, 80.8M of 387M, and on ICANN's June 2026 report its main accreditation holds 28.9% of .com names.
against this

The two shares use different bases, worldwide names of every kind against .com only.

current state · 2026-06-30written 2026-10-10
C17facthigh confidence
ICANN's .com reports show GoDaddy.com LLC holding 49.77M .com names in December 2024, 48.86M in December 2025 and 49.15M in June 2026, while all .com names rose from 159.9M to 164.6M and 170.3M, so its share fell from 31.1% to 28.9%.
against this
  • The count covers one GoDaddy accreditation and .com only; GoDaddy's other accreditations add about 3M names.
  • Many .com names belong to domain investors, so the count is not the same as small-business customers.
current state · 2026-06-30written 2026-10-10
04

The results

The numbers

Is it growing?Slow

Sales grew 7.4% over the twelve months to Jun 2026, about the same pace as the 8.3% in the year to Dec 2025.

Dec 2021: $3.82BDec 2022: $4.09BDec 2023: $4.25BDec 2024: $4.57BDec 2025: $4.95B12 mo to Jun 2026: $5.10B$3.82B$5.10B
Is it profitable?Strong

Operating margin is 25%, up from 13% in the year to Dec 2023.

Dec 2021: 10%Dec 2022: 12%Dec 2023: 13%Dec 2024: 20%Dec 2025: 23%12 mo to Jun 2026: 25%10%25%
How steady is it?Steady

Yearly sales growth has ranged from +4.0% to +15% over the last 5 years.

Dec 2021: +15%Dec 2022: +7.2%Dec 2023: +4.0%Dec 2024: +7.5%Dec 2025: +8.3%+15%+8.3%
Does it earn good returns?Strong

Each dollar put into the business earns 25% a year after tax, up from 10% in the year to Dec 2021.

Dec 2021: 10%Dec 2022: 13%Dec 2023: 15%Dec 2024: 21%Dec 2025: 23%12 mo to Jun 2026: 25%10%25%
Is it making cash?Strong

It turned 33% of sales into free cash, $1.70B over the last twelve months.

Dec 2021: $778MDec 2022: $920MDec 2023: $1.01BDec 2024: $1.26BDec 2025: $1.58B12 mo to Jun 2026: $1.70B$778M$1.70B
Is profit turning into cash?Real cash

Free cash flow was 1.9 times net income.

Dec 2021: 3.2×Dec 2022: 2.6×Dec 2023: 0.7×Dec 2024: 1.3×Dec 2025: 1.8×12 mo to Jun 2026: 1.9×3.2×1.9×
Are shares being diluted?Shrinking

The share count fell 14% in 2.5 years, and pay in shares costs 5.9% of sales.

Dec 2023: 151MDec 2024: 145MDec 2025: 141M12 mo to Jun 2026: 131M151M131M
All the numbers

Filed figures from the company's 10-K and 10-Q, read 2026-10-10. Fiscal years end in December.

Dec 2021Dec 2022Dec 2023Dec 2024Dec 202512 mo to Jun 2026
Size and growth
Sales$3.82B$4.09B$4.25B$4.57B$4.95B$5.10B
Sales growth+15%+7.2%+4.0%+7.5%+8.3%+7.4%
Profit
Operating margin10%12%13%20%23%25%
Net margin6.4%8.6%32%20%18%18%
What growth costs, per sales dollar
General and admin9.1%9.4%8.8%8.6%7.9%7.4%
Pay in shares5.4%6.5%7.0%6.6%6.4%5.9%
Capital spending1.3%1.5%1.0%0.6%0.5%0.5%
Cash
Cash from operations$829M$980M$1.05B$1.29B$1.60B$1.73B
Free cash flow$778M$920M$1.01B$1.26B$1.58B$1.70B
Balance sheet
Debt$3.88B$3.83B$3.82B$3.79B$3.78B$3.77B
Returns and shares
Return on capital10%13%15%21%23%25%
Shares (diluted)--151M145M141M131M

What growth costs

Growth has become cheaper. Since 2023 revenue rose by about $700M while spending on technology, marketing, customer care and administration barely moved, so the operating margin nearly doubled. Pay in shares has stayed small, near 6% of revenue.

The evidence under this - 3 claims
C11facthigh confidence
The operating margin rose from 12.9% in 2023 to 22.8% in 2025 and 26.4% in Q2 2026: revenue grew $697.0M from 2023 to 2025 while technology, marketing, customer care and administration costs together grew $23.6M.
historical · FY2023 to Q2 2026written 2026-10-10
C05facthigh confidence
Revenue rose from $3,815.7M in 2021 to $4,254.1M in 2023, $4,573.2M in 2024 and $4,951.1M in 2025, up 8.3%; Q2 2026 revenue was $1,298.0M, up 6.6%, and the four quarters to June 2026 totalled $5,104.1M.
historical · FY2021 to TTM 2026-06-30written 2026-10-10
C09estimatehigh confidence
Operating cash flow less equipment spending was $1,575.5M in 2025 and $1,702.9M over the four quarters to June 2026; stock pay over those four quarters was $301.9M, about 5.9% of revenue, leaving about $1,401M. The company's own free cash flow, which adds back some items, was $1,613.6M in 2025.
against this

Cash taxes are far below the tax charge for now (C10), so this cash is higher than it will be once the tax assets are used.

historical · TTM to 2026-06-30written 2026-10-10

The last report (30 Jul)

Quarter ended June 2026, filed figures.

7%
Sales growth
against the same quarter a year earlier
2.5%
Growth from the quarter before
against -0.5% the quarter before that
26¢
Operating profit
per dollar of sales

In Q2 2026 revenue grew 6.6% to $1.30B. The website tools and payments half grew 11.0%, while the domain and hosting half grew 3.9%. Bookings and recurring revenue each rose 5.7%, and spare cash for the quarter was strong.

Management kept its $1.8B cash target for 2026 and narrowed the revenue range around the same midpoint, about 6% growth. It guided the third quarter to about 5%, the slowest of the year, against strong resale sales a year earlier. Airo's bookings rose fivefold to a $50M yearly pace, still small.

What it did to the thesisIt supported the cash side of the case: the margin widened and the cash target held. It also showed the slowdown continuing in the older half of the business, and Airo is still too small to prove it replaces the products it absorbs. The view holds.

The quarter in detail

Sales growth from the previous quarter, filed figures.

Earnings per share $1.83 against $1.69 expected; $1.83 as filed, with no adjustments.

The evidence under this - 5 claims
C07facthigh confidence
In Q2 2026 Applications and Commerce revenue was $514.8M, up 11.0%, and Core Platform $783.2M, up 3.9%, of which domains rose from $566.2M to $599.3M and other fell from $187.5M to $183.9M; bookings were $1,422.1M and recurring revenue $4,421.4M, each up 5.7%, and revenue per customer $250, up 8.7%.
current state · 2026-06-30written 2026-10-10
C08management claimmedium confidence
Management guides 2026 revenue to $5.215B to $5.255B, about 6% growth, narrowed in July from $5.195B to $5.275B; Q3 revenue to $1.315B to $1.335B, about 5%; free cash flow to about $1.8B; and an adjusted profit margin above 33%.
against this
  • In the 2025 fourth quarter a promotion cut bookings more than management expected, so its own plans have missed recently (C14).
  • Q3 growth of about 5% would be the slowest of the year, against the strongest comparison quarter.
forwardwritten 2026-10-10
C11facthigh confidence
The operating margin rose from 12.9% in 2023 to 22.8% in 2025 and 26.4% in Q2 2026: revenue grew $697.0M from 2023 to 2025 while technology, marketing, customer care and administration costs together grew $23.6M.
historical · FY2023 to Q2 2026written 2026-10-10
C15management claimmedium confidence
Management says Airo's yearly bookings run rate rose from $10M to $50M in Q2 2026, and that the shrinking older website builders cost about a point of total bookings growth that quarter.
against this
  • $50M is under 1% of $5.4B of yearly bookings, and no Airo revenue is reported.
  • Management has not shown whether Airo's gain exceeds the older products' loss.
current state · 2026-06-30written 2026-10-10
C09estimatehigh confidence
Operating cash flow less equipment spending was $1,575.5M in 2025 and $1,702.9M over the four quarters to June 2026; stock pay over those four quarters was $301.9M, about 5.9% of revenue, leaving about $1,401M. The company's own free cash flow, which adds back some items, was $1,613.6M in 2025.
against this

Cash taxes are far below the tax charge for now (C10), so this cash is higher than it will be once the tax assets are used.

historical · TTM to 2026-06-30written 2026-10-10
What management did with the money

Nearly all the spare cash goes to buying back shares: $1.6B in 2025 and $851.8M more by late July 2026, about 7% of the shares a year. Part is funded with debt of about $2.7B after cash. The buybacks have pushed what the company owns minus what it owes almost to zero, an accounting effect rather than a loss.

Insiders in 2026Q3: 0 purchases and 14 sales, from their Form 4 filings.

The evidence under this - 3 claims
C27facthigh confidence
GoDaddy spent $1.6B buying back 10.2M shares in 2025 and $851.8M for 9.8M shares in 2026 to 29 July; diluted shares were 131.0M in Q2 2026 and fell 7.4% in a year, and buybacks took stockholders' equity from $215.1M at the end of 2025 to $6.7M at 30 June 2026.
current state · 2026-07-29written 2026-10-10
C13facthigh confidence
Debt was $3,829.2M of principal at the end of 2025: term loans of $1,444.2M due 2029 and $985.0M due 2031, $600M of notes due December 2027 and $800M due March 2029; cash was $1,155.5M at 30 June 2026, net debt about $2.7B, and in July the revolving credit line rose from $1.0B to $1.2B to July 2031.
current state · 2026-07-31written 2026-10-10
C37management claimmedium confidence
The finance chief says GoDaddy is on track for over 25% yearly growth in free cash flow per share over three years, above the 20% target set at the last investor day, and an Investor Night on 1 December 2026 will update the targets.
against this

Most of that growth comes from buying back shares with cash flattered by low cash taxes (C10, C27), not from the business growing.

forwardwritten 2026-10-10
05

The price, and where we disagree

In short. Cheap. The price pays only for the business shrinking slowly, while the company guides its cash higher and buys back about 7% of its shares a year.

Share price
$104.35
close,
Price for each $1 of sales
2.7
rivals' middle 1.1
Spare cash as a share of the price
12.3%
its 6-year normal 5.5%

The shares fell from $214.35 in January 2025 to below $75 in June 2026, mostly because buyers now pay much less for each dollar of sales, while sales per share kept rising. Each of the last four reports cut the price.

In late September a newspaper reported that Gen Digital, the owner of Norton, had approached GoDaddy about a takeover; nothing is confirmed. The next test is third-quarter results on 29 October, then an investor evening on 1 December with new targets.

The evidence under this - 5 claims
C25facthigh confidence
GoDaddy closed at $104.35 on 9 October 2026, against a high of $214.35 on 28 January 2025 and a low of $74.99 on 22 June 2026; over 252 sessions the shares fell 22.9% while sales per share rose 15.9% and the price per sales dollar fell 33.5%.
current state · 2026-10-09written 2026-10-10
C44facthigh confidence
GoDaddy next reports on 29 October 2026, with an earnings estimate of $1.89 a share; it beat the earnings estimate in six of its last eight reports, and the shares fell between 11% and 17% after four reports since February 2025.
current state · 2026-10-10written 2026-10-10
C31factlow confidence
The Financial Times reported on 24 September 2026 that Gen Digital had approached GoDaddy about a takeover, with talks early and terms unknown; both companies declined to comment and nothing has been filed. The shares closed at $100.81 that day against $96.38 the day before, and at $93.71 on 28 September.
current state · 2026-10-09written 2026-10-10
C28factmedium confidence
22 analysts rate GoDaddy a buy, 14 a hold and 2 a sell; the dated series shows the positive share falling from 56.2% of 16 analysts in February 2026 to 44.4% of 18 on 1 October; short interest was 6.51M shares, 5.0% of the float, on 30 September.
current state · 2026-10-01written 2026-10-10
C08management claimmedium confidence
Management guides 2026 revenue to $5.215B to $5.255B, about 6% growth, narrowed in July from $5.195B to $5.275B; Q3 revenue to $1.315B to $1.335B, about 5%; free cash flow to about $1.8B; and an adjusted profit margin above 33%.
against this
  • In the 2025 fourth quarter a promotion cut bookings more than management expected, so its own plans have missed recently (C14).
  • Q3 growth of about 5% would be the slowest of the year, against the strongest comparison quarter.
forwardwritten 2026-10-10
The betSafe, little upside
If it works
1.0×
from today's value, at the stated multiple
If it fails
keep 95%
of today's market value: the rest of the company, less its debt
How we read the multiple

Investors pay about $13.22B for the shares. What has to be true:

1. Spare cash over the last year was about $1.7B, so the price is about 8 times it. 2. After pay in shares, owners keep about $1.4B, about 11% of the price. 3. A buyer wanting 9% a year, a common yardstick, is paid even if that falls 1.5% a year forever.

The company guides cash up about 4%. Tax paid in full, about $230M a year more, would still leave the price assuming only flat cash.

Against its own history. The price per dollar of cash is far below its own recent normal, so buyers now treat GoDaddy as a fading business rather than a growing one.

The evidence under this - 5 claims
C26estimatemedium confidence
At $104.35 GoDaddy's 126,647,704 shares are worth about $13.22B, 7.8 times owner cash of $1,702.9M and 9.4 times after stock pay; at a 9% yearly return that price is paid back by owner cash after stock pay falling about 1.5% a year forever.
against this
  • With tax paid in full, about $230M a year more (C10), the same price assumes owner cash roughly flat rather than falling.
  • Net debt of about $2.7B (C13) adds risk that a yield on the shares alone does not show.
current state · 2026-10-09written 2026-10-10
C09estimatehigh confidence
Operating cash flow less equipment spending was $1,575.5M in 2025 and $1,702.9M over the four quarters to June 2026; stock pay over those four quarters was $301.9M, about 5.9% of revenue, leaving about $1,401M. The company's own free cash flow, which adds back some items, was $1,613.6M in 2025.
against this

Cash taxes are far below the tax charge for now (C10), so this cash is higher than it will be once the tax assets are used.

historical · TTM to 2026-06-30written 2026-10-10
C10estimatemedium confidence
GoDaddy paid $10.6M, $19.1M and $16.5M of tax in cash in 2023, 2024 and 2025 against a $249.5M tax charge in the four quarters to June 2026, and carried $912.6M of deferred tax assets at 30 June 2026, so cash flow is about $230M a year above what a full taxpayer would keep.
against this

At about $230M a year the $912.6M of assets shelters tax for roughly four more years, so the extra cash is real until then.

current state · 2026-06-30written 2026-10-10
C08management claimmedium confidence
Management guides 2026 revenue to $5.215B to $5.255B, about 6% growth, narrowed in July from $5.195B to $5.275B; Q3 revenue to $1.315B to $1.335B, about 5%; free cash flow to about $1.8B; and an adjusted profit margin above 33%.
against this
  • In the 2025 fourth quarter a promotion cut bookings more than management expected, so its own plans have missed recently (C14).
  • Q3 growth of about 5% would be the slowest of the year, against the strongest comparison quarter.
forwardwritten 2026-10-10
C27facthigh confidence
GoDaddy spent $1.6B buying back 10.2M shares in 2025 and $851.8M for 9.8M shares in 2026 to 29 July; diluted shares were 131.0M in Q2 2026 and fell 7.4% in a year, and buybacks took stockholders' equity from $215.1M at the end of 2025 to $6.7M at 30 June 2026.
current state · 2026-07-29written 2026-10-10
Priced against its rivals

The competitors its own annual report names, each confirmed against the rival's filing. Measured on price for each $1 of sales, cheapest first:

TickerCompanyprice for each $1 of sales
TCXTucows0.3×
WIXWix.com1.9×
GDDYGoDaddy2.7×

The middle of the other 2 is 1.1. GoDaddy Inc. is dearest of 3.

Rivals' figures come from a data provider, so read the spread of the group rather than any single pair.

It costs more per dollar of sales than its two filed rivals because it keeps far more of each sale as cash; the gap is GoDaddy's own, not the group's.

Private or foreign rivals that cannot be priced: Newfold Digital, Namecheap, Squarespace, Hostinger, Automattic, IONOS, GMO Internet Group, Dynadot, Identity Digital, SEDO.

The bet: what it pays if it works

This bet is on one line: Airo, GoDaddy's AI tool that builds a website and business tools from a few typed answers. GoDaddy reports no revenue, customer count or price for it, only management's word on the yearly pace of its sales.

The rest of GoDaddy is counted separately at today's rating of its cash. The price asks a little more of Airo than even a good outcome is worth, so the option is expensive, and the bet is too. Wix and prompt-to-app builders sell the same job.

Airo, the AI website and business builder revenue in two to three yearsPaying Airo customers neededAt the stated multiple
$50.00Mabout 200.0K at 100% kept1.0×
$150.00M (the big win)about 600.0K at 100% kept1.0×
$300.00Mabout 1.2M at 100% kept1.0×

To pay 2× (a Fair bet) it would need about $5.57B of Airo, the AI website and business builder revenue (about 22.3M paying Airo customers); to pay 5× (a Cheap bet), about $21.51B of Airo, the AI website and business builder revenue (about 86.0M paying Airo customers), at the same multiple.

Each row is Airo, the AI website and business builder alone, plus the rest of the company (GoDaddy without Airo: domains, hosting, email, older builders and payments) counted at about $13.17B.

The steps it has to take

  • Done Airo launched as an AI website builder
  • Done Airo and Airo AI Builder unified into one platform
  • Done Bookings run rate up from $10M to $50M
  • In progress Airo placed in the domain purchase path for all buyers due 2026-12
  • Not started GoDaddy discloses Airo revenue or paying customers due 2027-02
  • Not started Bookings run rate near $150M due 2028-12
The detail behind the label
Rating
Expensive
the big win's payoff against the 2× and 5× lines
Cheap bet at about
$20.48
80% below the price (close, )
The option
0.6×
what Airo, the AI website and business builder is worth if it works, against what the price pays for it
The evidence under this - 6 claims
C15management claimmedium confidence
Management says Airo's yearly bookings run rate rose from $10M to $50M in Q2 2026, and that the shrinking older website builders cost about a point of total bookings growth that quarter.
against this
  • $50M is under 1% of $5.4B of yearly bookings, and no Airo revenue is reported.
  • Management has not shown whether Airo's gain exceeds the older products' loss.
current state · 2026-06-30written 2026-10-10
C48facthigh confidence
GoDaddy reports no Airo revenue: management says Airo sits within Applications and Commerce, and neither the Q2 2026 10-Q nor the release gives a figure, customer count or price for it.
current state · 2026-06-30written 2026-10-11
C09estimatehigh confidence
Operating cash flow less equipment spending was $1,575.5M in 2025 and $1,702.9M over the four quarters to June 2026; stock pay over those four quarters was $301.9M, about 5.9% of revenue, leaving about $1,401M. The company's own free cash flow, which adds back some items, was $1,613.6M in 2025.
against this

Cash taxes are far below the tax charge for now (C10), so this cash is higher than it will be once the tax assets are used.

historical · TTM to 2026-06-30written 2026-10-10
C26estimatemedium confidence
At $104.35 GoDaddy's 126,647,704 shares are worth about $13.22B, 7.8 times owner cash of $1,702.9M and 9.4 times after stock pay; at a 9% yearly return that price is paid back by owner cash after stock pay falling about 1.5% a year forever.
against this
  • With tax paid in full, about $230M a year more (C10), the same price assumes owner cash roughly flat rather than falling.
  • Net debt of about $2.7B (C13) adds risk that a yield on the shares alone does not show.
current state · 2026-10-09written 2026-10-10
C46facthigh confidence
Wix, the largest listed website builder, had about 6.1 million paid premium subscriptions at the end of 2025, against 6.2 million a year earlier.
current state · 2025-12-31written 2026-10-11
C32facthigh confidence
Wix's annual report names GoDaddy as a rival that lets owners build websites, and names AI app builders Lovable, Google AI Studio, Bolt.new and V0 and coding tools Claude Code, Cursor and Replit as competitors.
current state · 2025-12-31written 2026-10-10

Where we disagree with the market

The market believes

GoDaddy is a business AI will slowly empty, as new owners build sites and find names without it, so its cash is set to shrink.

We believe

GoDaddy's cash per share keeps rising for several years on modest growth and buybacks, even if customer numbers stay flat.

The market is pricing a decline that has not started: revenue, cash and the margin all rose last year, and few names leave for rivals.

The evidence against us is real. Customers fell from 21.0 million to 20.4 million since 2023, cheaper sellers are taking the new .com names, and low cash taxes flatter the cash today. If the older half of the business starts shrinking, we are wrong.

What analysts say, and the evidence
Analysts positive
44%
of 18, 1 Oct
Four months earlier
50%
of 16, 1 Jun
The evidence under this - 8 claims
C26estimatemedium confidence
At $104.35 GoDaddy's 126,647,704 shares are worth about $13.22B, 7.8 times owner cash of $1,702.9M and 9.4 times after stock pay; at a 9% yearly return that price is paid back by owner cash after stock pay falling about 1.5% a year forever.
against this
  • With tax paid in full, about $230M a year more (C10), the same price assumes owner cash roughly flat rather than falling.
  • Net debt of about $2.7B (C13) adds risk that a yield on the shares alone does not show.
current state · 2026-10-09written 2026-10-10
C40inferencemedium confidence
The price treats GoDaddy as a business whose cash will shrink, while its filed cash flow, its own guide and the buybacks point to owner cash per share still rising.
derivedC26 reads the price as cash falling about 1.5% a year; C08 guides free cash flow up about 4% to $1.8B and C27 shows the share count falling 7.4% a year.
against this
  • Customers have fallen 2.9% since 2023 and GoDaddy's .com share is slipping (C02, C17), which is what an early decline looks like.
  • Cash is flattered by low cash taxes (C10); on full tax the price assumes flat cash, not falling.
current state · 2026-10-09written 2026-10-10
C25facthigh confidence
GoDaddy closed at $104.35 on 9 October 2026, against a high of $214.35 on 28 January 2025 and a low of $74.99 on 22 June 2026; over 252 sessions the shares fell 22.9% while sales per share rose 15.9% and the price per sales dollar fell 33.5%.
current state · 2026-10-09written 2026-10-10
C28factmedium confidence
22 analysts rate GoDaddy a buy, 14 a hold and 2 a sell; the dated series shows the positive share falling from 56.2% of 16 analysts in February 2026 to 44.4% of 18 on 1 October; short interest was 6.51M shares, 5.0% of the float, on 30 September.
current state · 2026-10-01written 2026-10-10
C02facthigh confidence
GoDaddy had 21.0M customers at the end of 2023, 20.5M at the end of 2024, 20.4M at the end of 2025 and about 20.5M at 30 June 2026; no customer was more than 10% of revenue in any year shown.
against this

The 2024 count fell partly because GoDaddy sold or closed brands outside its main platform, so not all of the drop is customers choosing to leave.

current state · 2026-06-30written 2026-10-10
C17facthigh confidence
ICANN's .com reports show GoDaddy.com LLC holding 49.77M .com names in December 2024, 48.86M in December 2025 and 49.15M in June 2026, while all .com names rose from 159.9M to 164.6M and 170.3M, so its share fell from 31.1% to 28.9%.
against this
  • The count covers one GoDaddy accreditation and .com only; GoDaddy's other accreditations add about 3M names.
  • Many .com names belong to domain investors, so the count is not the same as small-business customers.
current state · 2026-06-30written 2026-10-10
C10estimatemedium confidence
GoDaddy paid $10.6M, $19.1M and $16.5M of tax in cash in 2023, 2024 and 2025 against a $249.5M tax charge in the four quarters to June 2026, and carried $912.6M of deferred tax assets at 30 June 2026, so cash flow is about $230M a year above what a full taxpayer would keep.
against this

At about $230M a year the $912.6M of assets shelters tax for roughly four more years, so the extra cash is real until then.

current state · 2026-06-30written 2026-10-10
C42inferencemedium confidence
AI app builders and chat assistants could send new businesses past GoDaddy's search and sign-up funnel, which would shrink the stream of new customers its 85% retention needs replaced.
derivedC32 names the AI builders; C16 shows the chief executive sees the change; C17 and C18 show newer registrars taking the new .com names.
against this
  • Domains under management fell only 0.3% in 2025 and the .com total rose 6.4% in eighteen months (C03, C17).
  • An AI-built site still needs a domain, and GoDaddy now sells names directly to agents (C16).
forwardwritten 2026-10-10
06

What could go wrong, and how we would know

The risks

  • AI takes the front door. AI builders and chat assistants could send new businesses past GoDaddy's search page, cutting the new customers that replace the 15% who leave each year.
  • Cheaper sellers win new names. Cloudflare, Hostinger and Namecheap are gaining .com names while GoDaddy's share slips.
  • Customers are not growing. Growth comes from charging each customer more; that runs out if customers keep leaving.
  • Cash taxes will rise. GoDaddy pays little tax in cash for now; in about four years it will pay roughly $230M a year more.
  • Debt funds part of the buybacks. Debt after cash is about $2.7B and what it owns barely exceeds what it owes, so a bad year leaves less room.
  • Lawsuit and regulator. A class action says a 2025 discount was hidden from investors, and an FTC order binds its security practices for 20 years.
The evidence under this - 8 claims
C42inferencemedium confidence
AI app builders and chat assistants could send new businesses past GoDaddy's search and sign-up funnel, which would shrink the stream of new customers its 85% retention needs replaced.
derivedC32 names the AI builders; C16 shows the chief executive sees the change; C17 and C18 show newer registrars taking the new .com names.
against this
  • Domains under management fell only 0.3% in 2025 and the .com total rose 6.4% in eighteen months (C03, C17).
  • An AI-built site still needs a domain, and GoDaddy now sells names directly to agents (C16).
forwardwritten 2026-10-10
C17facthigh confidence
ICANN's .com reports show GoDaddy.com LLC holding 49.77M .com names in December 2024, 48.86M in December 2025 and 49.15M in June 2026, while all .com names rose from 159.9M to 164.6M and 170.3M, so its share fell from 31.1% to 28.9%.
against this
  • The count covers one GoDaddy accreditation and .com only; GoDaddy's other accreditations add about 3M names.
  • Many .com names belong to domain investors, so the count is not the same as small-business customers.
current state · 2026-06-30written 2026-10-10
C02facthigh confidence
GoDaddy had 21.0M customers at the end of 2023, 20.5M at the end of 2024, 20.4M at the end of 2025 and about 20.5M at 30 June 2026; no customer was more than 10% of revenue in any year shown.
against this

The 2024 count fell partly because GoDaddy sold or closed brands outside its main platform, so not all of the drop is customers choosing to leave.

current state · 2026-06-30written 2026-10-10
C10estimatemedium confidence
GoDaddy paid $10.6M, $19.1M and $16.5M of tax in cash in 2023, 2024 and 2025 against a $249.5M tax charge in the four quarters to June 2026, and carried $912.6M of deferred tax assets at 30 June 2026, so cash flow is about $230M a year above what a full taxpayer would keep.
against this

At about $230M a year the $912.6M of assets shelters tax for roughly four more years, so the extra cash is real until then.

current state · 2026-06-30written 2026-10-10
C13facthigh confidence
Debt was $3,829.2M of principal at the end of 2025: term loans of $1,444.2M due 2029 and $985.0M due 2031, $600M of notes due December 2027 and $800M due March 2029; cash was $1,155.5M at 30 June 2026, net debt about $2.7B, and in July the revolving credit line rose from $1.0B to $1.2B to July 2031.
current state · 2026-07-31written 2026-10-10
C30factmedium confidence
A securities class action covers buyers from 3 September 2025 to 24 February 2026 and alleges GoDaddy hid a discount that hurt bookings growth; the lead-plaintiff deadline is 20 October 2026.
current state · 2026-09-29written 2026-10-10
C39facthigh confidence
GoDaddy settled FTC charges over the security of its hosting and its advertising in an order approved on 21 May 2025, which binds it to security requirements for at least 20 years.
current state · 2025-12-31written 2026-10-10
C14management claimmedium confidence
Management said a promotional price on one-year .com names in late 2025 drew more demand than expected and cut upfront bookings, and that the 2026 guide carries just over 200 basis points of drag from losing the .CO registry contract and excluding high-value resale deals.
against this

A class action says the promotion was hidden from investors from September 2025 to February 2026 (C30).

forwardwritten 2026-10-10
What we still do not know
  • Whether Airo adds more bookings than the older website builders lose; management gives a pace for Airo but no revenue.
  • How many new businesses now find their name through an AI assistant instead of a search that leads to GoDaddy.
  • What it really costs a small business to move its website and email away; nobody outside the company has measured it.
The evidence under this - 4 claims
C15management claimmedium confidence
Management says Airo's yearly bookings run rate rose from $10M to $50M in Q2 2026, and that the shrinking older website builders cost about a point of total bookings growth that quarter.
against this
  • $50M is under 1% of $5.4B of yearly bookings, and no Airo revenue is reported.
  • Management has not shown whether Airo's gain exceeds the older products' loss.
current state · 2026-06-30written 2026-10-10
C16management claimmedium confidence
The chief executive says AI and chat assistants are changing the domain business, and GoDaddy launched domain tools that AI agents can call directly and is giving its Agent Name Service to the Linux Foundation.
against this
  • No figure is given for traffic or sales through the agent tools, so the response cannot yet be measured.
  • An AI assistant can send a buyer to a cheaper registrar as easily as to GoDaddy.
current state · 2026-07-30written 2026-10-10
C42inferencemedium confidence
AI app builders and chat assistants could send new businesses past GoDaddy's search and sign-up funnel, which would shrink the stream of new customers its 85% retention needs replaced.
derivedC32 names the AI builders; C16 shows the chief executive sees the change; C17 and C18 show newer registrars taking the new .com names.
against this
  • Domains under management fell only 0.3% in 2025 and the .com total rose 6.4% in eighteen months (C03, C17).
  • An AI-built site still needs a domain, and GoDaddy now sells names directly to agents (C16).
forwardwritten 2026-10-10
C19facthigh confidence
In June 2026 GoDaddy.com LLC lost 62,494 .com names to other registrars by transfer and gained 73,426, about 0.13% of its 49.15M names in each direction, while 622,236 of its names were deleted.
against this

Deletions run about ten times transfers out, so names more often lapse than move; a lapsed name is still a lost sale.

current state · 2026-06-30written 2026-10-10

What would change our view

  1. Attractive→NeutralThe price catches up with the cash

    It needs:

    • ○The shares rise to about 12 times the spare cash, with that cash unchanged.about $160.54 today, 54% above the last close
  2. Attractive→NeutralThe decline starts

    It needs any of:

    • ○Domain and hosting revenue falls below the same quarter a year earlier.checked at the next results, due by 29 Oct
    • ○Total bookings grow less than 3% from a year earlier.checked at the next results, due by 29 Oct
We would also be wrong if
  • GoDaddy's .com names on ICANN's monthly report fall below 47 million.
  • Spare cash for 2026 comes in below $1.7B.
  • The share of customers who stay for another year falls below 83%.

What is coming

  • 29 October 2026 Q3 2026 results: Whether revenue lands inside the $1.315B to $1.335B guide, Core Platform keeps growing and the $1.8B free cash flow target holds.
Every dated event ahead
  • 29 October 2026 Q3 2026 results: Whether revenue lands inside the $1.315B to $1.335B guide, Core Platform keeps growing and the $1.8B free cash flow target holds.
  • 1 December 2026 Investor Night: The new financial targets, and whether management puts a figure on Airo and on AI's effect on domains.
  • February 2027 Q4 2026 results and the first 2027 guide: Whether 2027 growth is guided near the 5% analysts expect and whether the customer count turns up.
Since we wrote this
Written
10 Oct
Price the thesis read
$104.35
9 Oct
  • 11 OctThesis reviewAiro lifted out as an early line, and bet onThe owner's rule of 2026-10-11: a Futures winner declares the line each theory names it for, and an early line owes a bet that cannot be declined.
  • 10 OctThesis writtenAttractive, medium convictionWritten nineteen days before Q3 2026 results, after the shares halved from their high and a takeover approach was reported.

Sources 23

Where this came from

Sources - 23

Every claim above cites one of these, or states the reasoning that derived it. The quote is frozen at the date it was read: a link can rot, and an agent fetch returns a reading of a page rather than the page. Backs counts the whole claim ledger, so it can name a claim this page does not surface.

  1. S01primarycompany filing2026-02-25
    business description, segments, customers, retention, domains under management, competition, employees, revenue by segment and geography, debt, taxes, buybacks, the FTC order
    backsC01C02C03C04C05C06C09C10C11C12C13C22C24C27C39C45
  2. S02primarycompany release2026-07-30
    Q2 results, bookings, ARR, ARPU, segment revenue, free cash flow, net debt, Q3 and 2026 guidance
    For the full year ending December 31, 2026, GoDaddy is narrowing its revenue guidance to a range of $5.215 billion to $5.255 billion. ... GoDaddy reaffirms its free cash flow target of approximately $1.8 billion, versus the $1.6 billion of free cash flow generated in 2025.
    backsC07C08C13C16C48
  3. S03primarycompany filing2026-07-31
    segment revenue, cash flow, stock pay, share count, buybacks, debt, deferred tax assets, stockholders' equity
    backsC02C05C07C09C10C11C26C27C48
  4. S04primarytranscript2026-07-30
    GoDaddy Q2 2026 earnings call transcript (FMP)
    Airo bookings, the legacy website-builder drag, the CEO on AI and domains, retention, the free-cash-flow-per-share target, the Investor Night; questions from Baird, Morgan Stanley and Oppenheimer
    Annualized bookings run rate has increased 5x to $50 million, versus the $10 million we shared just 1 quarter ago ... probably was about a point to our total bookings this quarter ... with AI and the advent of LLMs, we're definitely seeing some changes in that business overall ... on track to deliver on our North Star of a 3-year CAGR of over 25%
    backsC04C15C16C37C47C48
  5. S05primarycompany filing2026-04-24
    executive biographies, beneficial ownership, the bonus and long-term pay design
    backsC35C36
  6. S06primarycompany release2026-02-24
    2025 results, free cash flow, the first 2026 guidance
    revenue in the range of $5.195 billion to $5.275 billion, representing year-over-year growth of 6% at the midpoint
    backsC08
  7. S07primarycompany filing2026-08-04
    the new $1,200M revolver to July 2031
    backsC13
  8. S08primarytranscript2026-02-24
    GoDaddy Q4 2025 earnings call transcript (FMP)
    the one-year .com promotion, the 2026 headwinds, Q4 bookings by segment
    introduced a promotional price for .com domains with a 1-year term. The approach successfully increased new customer volume that purchased domain units with 1-year terms. But the demand for this offer was greater than we expected. ... our full year revenue outlook incorporates just over 200 basis points of cumulative impact from the expiration of the .CO registry contract
    backsC14
  9. S09primaryindustry data2026-09-30
    .com names held by each registrar, transfers gained and lost, and the total, at June 2026
    "GoDaddy.com, LLC",146,49152691 ... 3873,95,73426,1540,62494,7448 ... "NameCheap, Inc.",1068,11865969 ... "HOSTINGER operations, UAB",1636,4088971 ... "Cloudflare, Inc.",1910,3525525 ... Totals,,170253825
    backsC17C18C19C24
  10. S10primarycompany filing2026-02-05
    the .com and .net base over three years, the wholesale .com fee
    backsC20C22
  11. S11primarygovernment data2026-09-10
    US business applications by month, unadjusted
    sa,naics_sector,series,geo,year,jan,feb,mar,apr,may,jun,jul,aug,sep,oct,nov,dec ... U,TOTAL,BA_BA,US,2026,547443,505240,534850,649160,498776,496832,634735,478274,,,, ... U,TOTAL,BA_BA,US,2025,499440,442701,501015,585822,425999,428838,513667,429362,446242,539537,426732,432481 ... U,TOTAL,BA_BA,US,2024,578735,459305,471499,444288,505620,403642,459151,391396,372560,461472,352856,323652 ... U,TOTAL,BA_BA,US,2019,354645,319386,327817,299736,343448,270168,240116,325625,249711,315344,228596,224398
    backsC21
  12. S12secondaryvendor data2026-10-10
    Research pack, frozen 2026-10-10 (FMP market data, FINRA short interest, filed cohort)
    daily closes, the price decomposition, vendor multiples and their medians, analyst estimates and ratings, short interest, the earnings calendar, the cohort
    backsC12C25C26C27C28C29C31C43C44
  13. S13secondarynews2026-09-29
    the class action, its class period and the lead-plaintiff deadline
    a class action was filed on behalf of all persons and entities who purchased or otherwise acquired GoDaddy Inc. (NYSE: GDDY) common stock between September 3, 2025 and February 24, 2026 ... Shareholders who wish to lead the case should contact Robbins LLP before the October 20, 2026 , lead plaintiff deadline.
    backsC30
  14. S14secondarynews2026-09-24
    the reported Gen Digital approach
    According to the FT’s Oliver Barnes, citing people familiar with the matter, the first offer “was made in recent weeks,” the talks are “at an early stage,” the exact terms “could not immediately be established,” and there is no guarantee of a transaction. Both companies declined to comment.
    backsC31
  15. S15primarycompany filing2026-03-26
    a rival naming GoDaddy, and the AI app builders and vibe-coding tools it competes with
    backsC32
  16. S16primarycompany filing2026-02-26
    Cloudflare Registrar described by its seller
    backsC33
  17. S17primarycompany filing2026-03-02
    a wholesale registrar naming GoDaddy as a retail rival
    backsC34
  18. S18primarycompany filing2026-10-10
    GoDaddy insider Form 4 filings read by insider_fetch.py, 2025-10 to 2026-10
    46 open-market sales, 19 under 10b5-1 plans, no purchases
    backsC38
  19. S19primaryindustry data2025-03-31
    .com names by registrar at December 2024
    "GoDaddy.com, LLC",146,49772582 ... "NameCheap, Inc.",1068,10087809 ... "HOSTINGER operations, UAB",1636,2010721 ... "Cloudflare, Inc.",1910,1516145 ... Totals,,159938837
    backsC17C18
  20. S20primaryindustry data2026-03-31
    .com names by registrar at December 2025
    "GoDaddy.com, LLC",146,48863546 ... "NameCheap, Inc.",1068,11159566 ... "Cloudflare, Inc.",1910,2386384 ... Totals,,164580235
    backsC17
  21. S21primarycompany filing2026-10-10
    six years of filed revenue, operating income, stock pay, operating cash flow, capital spending, taxes and share counts
    backsC05C09C10C29
  22. S22primarycompany filing2026-03-26
    a rival site builder's paid subscription count
    Total premium subscriptions were 6.1 million as of December 31, 2025 compared to 6.2 million as of December 31, 2024, a decrease of 1%.
    backsC46
  23. S23primarytranscript2026-07-30
    GoDaddy Q2 2026 earnings call transcript (FMP): Airo's pricing and adoption
    data/cache/transcripts/GDDY-2026Q2.json
    how Airo is priced, what it absorbs and how far its adoption has gone
    We view this as a deliberate trade-off as Airo, monetized through a mix of subscription and token usage continues to scale.
    backsC47
Rendered from content/GDDY/thesis.json · thesis reviewed 2026-10-11. This page explains a company; it does not say what to pay, when to buy or how much.